At the time, the idea seemed like a logical extension of a trusted brand.
In the 1970s, a household name known for reliability and efficiency decided to apply those same strengths to a new audience, assuming the product would be judged on convenience and quality alone. Instead, customer perception, emotional context, and brand identity collided, turning a well-intentioned launch into a public misfire that the company couldn’t recover from once it hit store shelves.
From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world.
Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe.
